Consumer Omnibus

Our consumer Omnibus offers a fast and cost-effective way to get a snapshot of a nationally representative audience of European consumers. It is the easiest and most affordable way to poll these populations and obtain reliable results within the best timeline possible. Run twice a month, every time in a new country, nationally representative sample between the age of 18-64 years.​

Book your questions

Sample Specification

Sample size: N = 1,000 adults (18-64 years old) representative of the population of the targeted country.

Cost-efficient Research

The questions are €180 each, with a minimum of 5 questions per study. Please ask us about discounts for buying questions in bulk. Get in touch and we’d be happy to discuss.

Please keep in mind that Omnibus in other countries may have different prices. If you are interested in buying questions for multiple countries book them right away with your first Omnibus and get a bulk discount

Omnibus Results

Fees include standard deliverables provided in Excel (.xls) or SPSS (.sav) raw data file format, PRC will deliver results by e-mail. Results are delivered within 10 working days.

Data from standard demographic questions included:

  • Gender
  • Age (18-24, 25-34, 35-44, 45-54, 55-64)
  • Regions (Province)
  • Household Type
  • Gross Household income
  • Marital status
  • Occupation

Question Types

  • Single and/or Multiple choice questions
  • Rating scale questions
  • Product shelves
  • Click-tests
  • Open-ended questions. Open-ended responses are provided as a full listing (not coded) in Excel (.xls), Word (.doc) or SPSS (.sav) format. Full coding of verbatim or groupings of responses available on request. Extra costs may apply to the coding.
  • Statement grids (per statement). A statement grid is a series of similar questions, all answered against the same scale (e.g.: “Very Satisfied to Very Dissatisfied” or “0 to 10”).
  • Drag & drop exercises
  • Dropdown questions
  • Slider questions

Timelines and Schedule

Deadline for Questions:

Final questions must be submitted no later than midday on the last Thursday before the Omnibus start date.


Omnibus schedule:

  • Japan (N=1000) Mo 19 June 2023
  • Italy (N=1000) Mo 4 July 2023
  • Sweden (N=1000) Mo 17 July 2023
  • India (N=1000) Mo 31 July 2023
  • USA (N=1000) Mo 14 August 2023
  • South Korea (N=1000) Mo 28 August 2023
  • Mexico (N=1000) Mo 11 September 2023
  • Philippines (N=1000) Mo 25 September 2023
  • South Africa (N=1000) Mo 9 October 2023
  • Canada (N=1000) Mo 23 October 2023
  • Saudi Arabia (N=1000) Mo 13 November 2023
  • Australia (N=1000) Mo 27 November 2023
  • Bangladesh (N=1000) Mo 4 December 2023

Additional Services

Multimedia – Images, audio, video Є50. Images or audio can be added to the questionnaire if provided in (.jpg) or (.gif). Additional costs may apply if PRC has to supply or convert images.

Translation is available on request. Extra costs will apply.

Formatted data tables – Є50. Easy-to-read data tables with unlimited custom cross-breaks (.xls)

Topline report – Є100. A written report drawing out the key results and insights (PPT)